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PR Campaign Speech Story
By Courtney Williamson
Students in JMC 330 were given the task of creating a campaign for an organization or cause and pitching that idea to critics.
PRG3, the first group to announce plans, wants Marshall University to collaborate with Goodwill Industries and encourage recycling efforts.
“Recycling is an easy endeavor for college students. It’s beneficial to the community and society as a whole,” Amanda Locke, event coordinator, said.
Technology is a primary tool for the cause.
“Weekly e-mails will be sent as a reminder to students that recycling is a necessity. ‘Green pieces’ will include fun facts and easy ways to salvage things not wanted,” Caitlin Conley, communications specialist, said.
The group reiterated the need for recycling procedures.
“Almost every hour, nearly 250,000 plastic bottles are dumped. If half of the undergraduate students at Marshall would place those in their proper waste containers, think of how productive that could be,” Chad Anderson said.
PRG3 had a simple, yet effective message in which all students can participate.
“Whether you’re moving out of a dorm or going home for the holiday break, disposing unwanted items properly can make a difference. Toss old clothing aside and let other people have the opportunity to utilize your ‘dirty laundry,’” Locke said.
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